Shopping Cart Abandonment
As an online store owner one of the important statistics that is usually talked about is conversions. That being, the percent of the total unique visitors who buy when the visit your Web site.
A statistic that is not talked about as much but may be more important is shopping cart abandonment. Shopping card abandonment is a behavior when a visitor enters the funnel of your shopping cart but at some point will abandon or cancel the order. I’ve done it for many reasons. It could have been as simple as time issues and it was taking too long to get through the process or having to manually fill personal information from a Web site that I’ve already purchased from.
"shopping cart abandonment is astonishingly high upward of 60 - 70%, that’s 6 - 7 out of every 10 customers that enter your shopping cart don’t complete the sale "
The statistic for shopping cart abandonment is astonishingly high upward of 60 - 70%, that’s 6 - 7 out of every 10 customers that enter your shopping cart don’t complete the sale! Given that most sites only get about 2 percent of unique visitors to buy, attempting to solve the problem of shopping cart abandonment may be a better short term task then trying to drive more visitors to your site. Although, more visitors is always nice.
The reason for solving this problem is simple, you already have them as visitors, so a bird in the hand is worth two in the bush applies. Even if you were to drop your shopping cart abandonment by 5 - 10% (another 3 – 6 sales per 100 buyers) it would be worth the effort.
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