Website Design: Personal Trainer - LifeWay Wellness
Web Design Project Scope
LifeWay Wellness Company operates a personal training service center in New York. They are one of the most professional and experienced companies in the region.
A personally owned and operated business they pride themselves on exemplary customer service and results driven wellness and fitness programs that regular fitness centers simply can't provide.
Catskill Web Site Design was contacted by this fitness company and was asked to develop an estimate and plan for a website design. The goals of the website were simple to provide an effective marketing tool and online resource for their clients that was visually appealing.
After a complete industry analysis it was decided that the site would fair well with in the market and had a definite niche market in the Capital District of NY to reach out to.
Project Implementation
After the decision was made to go ahead with the design we started out with the first step we take with every website we design. We worked with LifeWay Wellness staff to flesh out and craft an effective site mission and site goals.
The project offered the company a design with interactivity for both the casual visitor looking for information with detailed product information and an online resource for their clients in a password protected members area. This new site became a complete online resource for potential customers and existing clients alike.
Site Technology – HTML, DHTML, CSS, JavaScript, PHP
Interactive Design - General Contact, Calculators, Secure Members Area, PayPal payments in members area
Post Launch Results & Performance
Visits - Today the site is getting a steady stream of targeted unique visitors. With good visitor loyalty and excellent conversion rates the site has become an effective marketing tool. In addition, with the easy manageable secure area clients can communicate and retrieve information regarding their exercise / fitness programs 24/7!
Organic Search - The website enjoys a well optimized site which is achieving superior search ranking for many keyword phrases in its niche market.
Some search examples (updated March 24, 2009)
personal trainer albany ny (top 10 Google)
albany ny personal trainers (top 10 Google)
schenectady ny personal trainers (top 10 google)
personal trainer troy ny (top 10 google)
women's wellness albany ny (top 10 google)
schenectady personal trainer (top 10 google)
personal trainer albany ny (top 10 Yahoo)
schenectady ny personal trainers (top 10 yahoo)
schenectady ny personal fitness trainers (top 10 yahoo)
albany ny personal trainers (top 10 Yahoo)
personal trainer troy ny (top 10 yahoo)
schenectady personal trainer (top 10 yahoo)
We have dozens more keyword phrases that rank in the top 10 for this company!
If you would like to discuss having your website designed by Catskill Web Site Design please contact us at 1.518.250.WEBS or use our online contact form and we'll contact you to explore your design needs.
See the website at: lifewaywellness.com
Contact & Connect
AIM: catskilldesigner
Yahoo: catskilldesigners
Google: catskillwebdesign
Related Content