Website Design of Adirondack Fireplace Co.

Project Scope

Home Page

Adirondack Fireplace Company operates a full service fireplace, stove and hearth center in Amsterdam New York. They are one of the largest hearth companies in the region. A family owned and operated business they pride themselves on exemplary customer service.

Catskill Web Site Design was contacted by Adirondack Fireplace Company and was asked to develop an estimate and plan for a website redesign. The Adirondack Fireplace Company website at that time was developed in a graphics program and was essentially one large picture with some limited text.

After a complete analysis it was decided based on the sites current design (which was not SEO friendly) and the site poor performance it would be deconstructed and a new site would be designed from the ground up.

Product Category Overview Page

Project Implementation

After the decision was made to go ahead with the design we started out with the first step we take with every website we design. We worked with Adirondack Fireplace staff to flesh out and craft an effective site mission and site goals.

The project offered the company a design with greater interactivity and detailed product information, which it completely lacked in its original construct. The new site became a complete online resource for potential customers.

Site Technology – HTML, DHTML, CSS, JavaScript, PHP
Interactive Design - General Contact, Product Contact, Maps

Post Launch Results & Performance

Visits - Prior to the website redesign the Adirondack Fireplace Co. old website was getting about 25 - 50 unique visitors a month. With the redesign it has achieved results in the thousands. With good visitor loyalty and excellent conversion rates both online and via phone contacts the site has become an effective marketing tool. 

Clean Product Detail Page

Organic Search - Due to the old sites poor SEO & design it was not even ranking number one for its own company name! Today the website enjoys a well optimized site which is achieving superior search ranking for many keyword phrases.

Some product examples**

avalon fireplace inserts (top 10 Google)
kozi stoves (top 10 Google)
fireplace estimate (top 10 Google)
FireplaceXtrordinair Fireplace (top 10 Yahoo)
martin hearth & heating fireplace (top 10 Yahoo)
Hargrove Fire Log Products (top 10 Live Search)
FireplaceXtrordinair Fireplace (top 10 Live Search)
link-log outdoor fireplaces (top 10 Ask)
lopi pellet stoves (top 10 Ask)

We have dozens more keyword phrases that rank in the top 10 for this company!

If you would like to discuss having your website designed by Catskill Web Site Design please contact us at 518-632-6677 or use our online contact form and we'll contact you to explore your design needs.

See the website at: www.adirondackfireplace.com

** please understand that search position is subject to change. Please look on the entire results page as results vary for each keyword phrase.

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