Website Design: Outdoor Recreation/Conservation Club
Web Design Project Scope
Catskill 3500 Club is a membership based hiking and conservation group with over 1,700 members in New York.
They are one of the most professional and active non-profit organizations that impact the Catskill Mountain region (Ulster County, Greene County, Delaware County & Sullivan County). An incorporated nonprofit and operated by a large volunteer base they pride themselves on exemplary service to the Catskill Region and it's environment.
Catskill Web Site Design develop a plan for a website complete website redesign. The goals of the website were simple to provide an effective marketing tool, online resource for their members, to attract new members and provide general hiking, conservation and club news and information to the general public. Additionally that the site was more visually appealing then the prior site.
After a complete analysis of the old website was done it was decided that a site redesign would benefit the organization greatly.
Project Implementation
After the decision was made to go ahead with the redesign we started out with the first step we take with every website we design. We worked with 3500 Club Website Planning Group to flesh out and craft an effective site mission and site goals.
The project offered the organization a design with interactivity for both the casual visitor looking for information with detailed & expanded hiking information on all the Catskill High Peaks. This new site became a complete online resource for potential and existing members alike. The new site added features of expanded information base such as Catskill Conservation, Club News, Hiking Guides, Hiking Safety and other essential resources.
Site Technology – HTML, DHTML, CSS, JavaScript, PHP
Interactive Design - General Contact, Newsletter Contact, Website search engine, Maps
Post Launch Results & Performance
Visits - Today the site is getting over 4,000+ targeted unique visitors per month which is up from the 500 it was getting with the old site. With good visitor loyalty and excellent conversion rates (online contact & online application downloads) the site has become an effective marketing and information tool.
Sitelinks - The links shown below some sites in our search results, called sitelinks, are meant to help users navigate your site. Google's system analyzes the link structure of a site to find shortcuts that will save users time and allow them to quickly find the information they're looking for. Google's automated system partially based on the link popularity of your internal pages, mixed with how many internal links you have pointing to your inner pages added with the popularity from external links.
Organic Search - The 3500 Club enjoys a well optimized site which is achieving superior search ranking for many keyword phrases in its market.
Some search examples (updated 3/26/09)
Catskills (top 20 Google)
Catskill Hiking (top 10 Google)
Catskill Fire Towers (top 10 Google)
Catskill High Peaks (top 10 Google)
Catskill Weather (top 10 Google)
Catskill Conservation (top 10 Google)
Catskill Hiking (top 10 Yahoo)
Catskill High Peaks (top 10 Yahoo)
Catskill Fire Towers (top 10 Yahoo)
Catskill Weather (top 10 Yahoo)
Catskill Conservation (top 10 Yahoo)
Catskill Fire Towers (top 10 Live Search)
Catskill Weather (top 10 Live Search)
Catskill Conservation (top 10 Live Search)
We have dozens more keyword phrases that rank in the top 10 for this organization!
If you would like to discuss having your website designed by Catskill Web Site Design please contact us at 1.518.250.WEBS or use our online contact form and we'll contact you to explore your design needs.
See the website at: catskill-3500-club.org
Contact & Connect
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Yahoo: catskilldesigners
Google: catskillwebdesign
